Experience
Experience
Experience
Bachelor’s degree in International Business from Tamkang University.
Worked as a Sales Promotion Specialist at a Japanese travel ticketing company.
Served as a Marketing Specialist at a renowned bookstore.
Worked as a Marketing Graphic Designer at an e-commerce company.
Bachelor’s degree in International Business from Tamkang University.
Worked as a Sales Promotion Specialist at a Japanese travel ticketing company.
Served as a Marketing Specialist at a renowned bookstore.
Worked as a Marketing Graphic Designer at an e-commerce company.
Examples from Previous Work
Examples from Previous Work
Examples from Previous Work
Marketing Strategy Report for E-commerce Company
Marketing Strategy Report for E-commerce Company
This marketing report highlights my thorough research and analysis of competing brands, focusing on effective strategies such as educational content, scientific endorsements, voluntary consumer reviews, and influencer promotions. Using Paula's Choice as a reference, I suggested emphasizing the R&D process, enhancing the brand story, creating engaging videos, and improving the online shopping experience. These recommendations helped steer my previous company in the right direction and increased sales.
This marketing report highlights my thorough research and analysis of competing brands, focusing on effective strategies such as educational content, scientific endorsements, voluntary consumer reviews, and influencer promotions. Using Paula's Choice as a reference, I suggested emphasizing the R&D process, enhancing the brand story, creating engaging videos, and improving the online shopping experience. These recommendations helped steer my previous company in the right direction and increased sales.
Sales Experience at Travel Fair
Sales Experience at Travel Fair
When I was responsible for selling products at the travel fair, I took the time to explain the features and benefits of each product to every customer. This approach helped me exceed my sales targets and earn a bonus. The experience not only enhanced my sales skills but also taught me the value of building strong relationships with customers.
When I was responsible for selling products at the travel fair, I took the time to explain the features and benefits of each product to every customer. This approach helped me exceed my sales targets and earn a bonus. The experience not only enhanced my sales skills but also taught me the value of building strong relationships with customers.
Marketing Report for Biscoff Spread
Marketing Report for Biscoff Spread
When I was an exchange student in Australia, I wrote a paper to help Biscoff Spread enter the Australian market. I conducted a detailed market study, including a SWOT analysis, identification of macro-environmental factors, and a review of social trends. Leveraging the history of the Biscoff brand and its popularity in other markets, I developed marketing strategies targeted at specific customer segments and proposed a balance between flavor and health. To increase awareness of the new product, I suggested a combination of traditional and digital media advertising, along with strategic pricing to maintain brand competitiveness. This paper showcased my strong abilities in market research and marketing strategy.
When I was an exchange student in Australia, I wrote a paper to help Biscoff Spread enter the Australian market. I conducted a detailed market study, including a SWOT analysis, identification of macro-environmental factors, and a review of social trends. Leveraging the history of the Biscoff brand and its popularity in other markets, I developed marketing strategies targeted at specific customer segments and proposed a balance between flavor and health. To increase awareness of the new product, I suggested a combination of traditional and digital media advertising, along with strategic pricing to maintain brand competitiveness. This paper showcased my strong abilities in market research and marketing strategy.